Bachelor of Science in Sport Management New England campus experience

Program Overview Why get a sport management degree on campus?
Learn how to turn your passion for sports into a career with a Bachelor of Science (BS) in Sport Management from Southern New Hampshire University. In this program, you'll gain knowledge and skills in areas like sport management, business and marketing while participating in sports-related field experience and relevant coursework that could help you shine in this competitive field.
Skills you'll learn:
- Sports business and economics
- Sport management principles
- Ethics and social responsibility in sport management
- Data collection and analysis
- Analysis of global influences in sport business
- Communication and collaboration skills

Courses & Curriculum Get in the game with on-campus sport management classes
The sport management major can help prepare you for a successful career in the dynamic sports industry. Through a combination of courses in sport management, marketing and business along with valuable sports-related field experiences, you'll gain real-world knowledge and skills you can use in a wide range of sport management careers.
Interested in learning in an online environment? This same curriculum is offered through SNHU's online sport management degree.
Learn from instructors with industry experience
Our faculty members bring with them decades of knowledge and experience, which informs the development of SNHU’s courses and curriculum. They look forward to supporting your journey both in the classroom and as you work toward a career in your field.
Dr. Beth Sheehan
Position
Director of Center for Teaching and Learning | Professor, Sport Management
Joined SNHU
2005
Education
- PhD in Sport Management from the University of Massachusetts, Amherst
- MS in Sport Management from the University of Massachusetts, Amherst
- BA in Rhetoric and Writing from Mount Saint Mary’s College
In her two decades with SNHU, Dr. Beth Sheehan has not only taught sport management classes, but she has also served as the Director for College Unbound, the Center for Community Engaged Learning, the Center for Teaching and Learning and the Center for Project-Based Learning. She also served as an instructor in the Experiential Education Academy offered through the Society for Experiential Education.
Campus major courses
You’ll take major courses that provide you with a solid foundation in your area of study – in some cases featuring experiential or project-based learning opportunities, labs, simulations and internships. These courses will allow you to learn a wide variety of topics and help prepare you for a role in your desired field.
Courses may include:
Visit the course catalog to view the full BS in Sport Management curriculum.
Campus general education courses
All undergraduate students are required to take general education courses, which are part of SNHU's newly redesigned program, The Commons. The goal of The Commons' curriculum is to empower you with some of the most in-demand skills, so you can succeed not only in your academic career, but in your personal and professional life too.
Courses may include:
Can’t wait? You don’t have to!
Apply now if you’re ready, and have your decision within 30 days. Or, schedule a visit and come see us in person!
Career Outlook What can I do with a sport management degree?
From professional sports and the minor leagues to working for community organizations, health clubs, ski resorts, apparel brands and collegiate sport departments, there are many options for employment within the sport industry.
And with your bachelor's in sport management, you can pair your interest in business with your passion for sports. You might consider areas like event planning, marketing, media relations, sales and beyond.
Career paths include:
- Marketing Manager
- Product Manager
- Social Media/PR Manager
Median annual pay nationally for administrative services and facilities manager as of May 2023, according to the U.S. Bureau of Labor Statistics.1 Statistic not based on wage data for SNHU graduates.
Yearly average administrative services and facilities manager openings through 2033, projected by the BLS.1
Understanding the numbers
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections are based on Bureau of Labor Statistics data, not on SNHU graduate outcomes, and do not guarantee actual salary or job growth.

Campus Student Experience So, what's it like taking classes on campus?
SNHU’s sport management program is an immersive journey. Picture yourself diving into projects that amplify the impact of gender and sport by collaborating with the Deborah L. Coffin Women’s Center. Or, attend the Fenway Sports & Entertainment Career Fair to explore career paths while meeting leaders in sport management. And with our extensive alumni network and internship opportunities, you could make connections with industry professionals while gaining actual field experience with local or national sport organizations.

Student support
At SNHU, you don’t have to do this college thing alone. You’ll have help from your advisor, access to tutoring and office hours, career coaching, and mental health services so you can do your best and feel your best.
Additionally, our Office of Diversity and Campus Accessibility Center make campus a safe place for everyone. Visit our Student Services page to learn more about our support offerings.

Small class sizes
With an average class size of 15-25 (depending on your major) you’ll learn in an environment where professors with real world experience know you by name.
Here, you’re not getting lost in giant lecture halls, but instead, actively participating in thoughtful dialogue where you’re always encouraged to collaborate with your peers and ask questions when they arise.

State-of-the-art facilities
Our 300-acre campus has everything you need. From technology-advanced classroom settings to your dorms complete with fitness centers and hangout spots, our goal is to give you the best college experience possible.
Whether you’re learning in a classroom, in a lab, on the field, or in your field, you’ll have what you need to be successful from the moment you wake up to the moment you close your textbooks.
School of Business Learn about the School of Business
In the School of Business, you’ll tackle real-world business challenges with the help of your experienced professors. From interning with local sports teams to learning the ins and outs of starting your own business, you can hone your skills through peer collaboration, case studies and participating in business competitions. Whether you’re focusing on an organization’s finances, marketing, technology or leadership, you’ll get firsthand experience from day one.
Business simulations
Sales immersion lab
Pitch competitions
How SNHU makes college affordable
At Southern New Hampshire University, we're on a mission to make high-quality education more accessible with more affordable tuition. With 70+ career-focused majors, state-of-the-art facilities, D2 sports and over 70 student clubs and organizations, you can get the campus experience you've always dreamed of at a more affordable price.
Fill out the FAFSA to see if you’re eligible for grants or work-study. (You could also be offered loans, though you’ll have to pay those back later.)
Transfer up to 90 credits toward your bachelor's degree program at SNHU. If you’ve taken one course or many, we’ll evaluate them for you.
Getting free money for college – from SNHU or an outside organization – could help you save hundreds or even thousands of dollars.
Our collaborative partnerships with high schools enhance academic opportunities and college accessibility for some high school students.
Hear from us



Experience real-world projects, internships, trips, destination events and competitions to gain practical skills and build professional networks.
Mark Hecox, Chair of Sport Management, Professor, Sport Management
Accreditations
SNHU is accredited by the regional accreditor the New England Commission of Higher Education (NECHE). The university also carries specialized accreditations for some programs.
This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on the ACBSP accreditation page.


1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at https://www.bls.gov/ooh/management/administrative-services-managers.htm (viewed Oct. 29, 2024).
Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
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