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Bachelor of Science in Marketing New England campus experience

Three students conversing with each other while taking a walk on campus.

Experienced professors

Hands-on learning

Internship opportunities

Program Overview Why get a marketing degree on campus?

Help build the next big brand with a Bachelor of Science (BS) in Marketing from Southern New Hampshire University. Once enrolled, you'll learn the fundamentals of brand awareness, communications, consumer behavior, market research, professional sales and digital marketing.

Skills you'll learn:

  • Data-based product positioning
  • Internal and external marketing strategies
  • Marketing plan development
  • Effective communication approaches
  • Legal and ethical principle applications
  • Value-driven collaboration tactics
Two students studying with each other.

Courses & Curriculum Make your mark with on-campus marketing courses

SNHU's BS in Marketing program is designed to position you for success. In addition to industry-focused courses, you'll complete a 10-course business core that covers foundational business disciplines including financial and managerial accounting, business law, management, international business and marketing. In your capstone course, you'll solve real-world business problems by developing, implementing and managing strategic plans to steer marketing efforts in the right direction.

Interested in learning in an online environment? This same curriculum is offered through SNHU's online BS in Marketing degree.

Meet the Faculty

Learn from instructors with industry experience

Our faculty bring with them decades of knowledge and experience in marketing, which informs the development of SNHU’s courses and curriculum. They look forward to supporting your journey both in the classroom and as you work toward a career in your field.

James NaroJames Naro, Instructor, Marketing | Leader, SNHU Center for Professional Sales at SNHU.

Position
Instructor, Marketing | Leader, SNHU Center for Professional Sales

Joined SNHU
2016

Education

  • MBA from Southern New Hampshire University
  • BA in Philosophy and Psychology from Purdue University

Prior to his time at Southern New Hampshire University, James Naro served as a talent optimization consultant at The Predictive Index®, business partner at CustomerCentric Selling, vice president and general manager at Covad Communications and national sales director at BBN Planet/GTE Internetworking. He's a member of the Honor Society of Phi Kappa Phi.


Andrew LynchAndrew Lynch, Professor, Marketing | Co-Chair, Sport, Marketing and Hospitality at SNHU.

Position
Professor, Marketing | Co-Chair, Sport, Marketing and Hospitality

Joined SNHU
2007

Education

  • PhD in Mass Communication and Media Arts from Southern Illinois University
  • MS in Instructional Design and Technology from Southern New Hampshire University
  • MS in Public Administration and BS in Mass Communication/Public Relations from Southeast Missouri State University

Dr. Andrew Lynch brought 20 years of higher education teaching and administrative experience to SNHU. Since then, he's held several roles at the university, most recently as associate dean of quality and innovation in the School of Business, where he led efforts to pilot the business core curriculum. Before his academic career, Lynch worked in sport marketing, advertising and broadcasting.

To learn more about SNHU faculty, visit our campus faculty page.

Can’t wait? You don’t have to!

Apply now if you’re ready, and have your decision within 30 days. Or, schedule a visit and come see us in person!

Career Outlook What can I do with a marketing degree?

Earning your bachelor’s in marketing can give you the skills needed to apply for a variety of entry to mid-level marketing roles. You could spend your days developing campaigns at ad agencies, working on sales teams, conducting market research studies and using data to improve business results.

And no matter what direction you take, you'll leave SNHU's marketing program with essential professional skills, like writing and communicating effectively, understanding legal and ethical principles in the workplace and collaborating to achieve shared goals.

Career paths include:

  • Marketing manager
  • Advertising and promotions manager
  • Social media manager
  • Market research analyst
  • Media planner
36,600

Openings projected yearly, on average, by the U.S. Bureau of Labor Statistics (BLS) for advertising, promotions and marketing managers through 2033.1

$156,580

Median annual wage for advertising, promotions and marketing managers as of May 2023, according to BLS.1

Understanding the numbers
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections do not guarantee actual salary or job growth.

SNHU campus students at a table.

Campus Student Experience So, what's it like taking classes on campus?

As a marketing major at SNHU, you'll participate in hands-on courses and experiential learning activities like brand building, campaign planning and audience engagement through modern media. Even better? You'll have opportunities to apply these skills in real-world scenarios through case studies, sales competitions, and internships – whether with local businesses or within SNHU’s marketing department.

SNHU students and instructor in a classroom

Student support

At SNHU, you don’t have to do this college thing alone. You’ll have help from your advisor, access to tutoring and office hours, career coaching, and mental health services so you can do your best and feel your best.

Additionally, our Office of Diversity and Campus Accessibility Center make campus a safe place for everyone. Visit our Student Services page to learn more about our support offerings.

SNHU students in a classroom

Small class sizes

With an average class size of 15-25 (depending on your major) you’ll learn in an environment where professors with real world experience know you by name.

Here, you’re not getting lost in giant lecture halls, but instead, actively participating in thoughtful dialogue where you’re always encouraged to collaborate with your peers and ask questions when they arise.

State-of-the-art facilities

Our 300-acre campus has everything you need. From technology-advanced classroom settings to your dorms complete with fitness centers and hangout spots, our goal is to give you the best college experience possible.

Whether you’re learning in a classroom, in a lab, on the field, or in your field, you’ll have what you need to be successful from the moment you wake up to the moment you close your textbooks.

Meet the School of Business Dean

School of Business Learn about the School of Business

In the School of Business, you’ll tackle real-world business challenges with the help of your experienced professors. From interning with local sports teams to learning the ins and outs of starting your own business, you can hone your skills through peer collaboration, case studies and participating in business competitions. Whether you’re focusing on an organization’s finances, marketing, technology or leadership, you’ll get firsthand experience from day one.

Business simulations

Sales immersion lab

Pitch competitions

How SNHU makes college affordable

At Southern New Hampshire University, we're on a mission to make high-quality education more accessible with more affordable tuition. With 70+ career-focused majors, state-of-the-art facilities, D2 sports and over 70 student clubs and organizations, you can get the campus experience you've always dreamed of at a more affordable price.


Hear from us

Andrew Lynch, Professor, Marketing | Co-Chair, Sport, Marketing and Hospitality at SNHU.
Andrew Lynch, Professor, Marketing | Co-Chair, Sport, Marketing and Hospitality at SNHU.

Our program provides students with the opportunity to work in content creation by covering stories involving campus events, athletics, profiles and campus lifestyle.

Andrew Lynch, Professor, Marketing | Co-Chair, Sport, Marketing and Hospitality

Accreditations

SNHU is accredited by the regional accreditor the New England Commission of Higher Education (NECHE). The university also carries specialized accreditations for some programs.

This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on the ACBSP accreditation page.

NECHE Logo ACBSP Global Business Acreditation Logo

Sources & Citations

1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed Oct. 16, 2024). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

Your dream school is waiting

Apply now or schedule a visit today.