Master of Science in Business Analytics New England campus experience
Experienced professors
Career-relevant curriculum
Academic and career support
Program Overview Why get a business analytics degree on campus?
Become the go-to person for making informed, data-driven decisions with a Master of Science (MS) in Business Analytics from Southern New Hampshire University. The 21st century has seen an explosion in data generation, as well as the rapid development of analytical and information technologies and the growth in storage and processing capabilities. This program will help you master all 3 areas of the industry – descriptive, predictive and prescriptive – while gaining hands-on experience you can apply right away. You'll benefit from a market-relevant blend of theory and real-world applications that are essential in data-driven roles.
Skills you'll learn:
- Application of business analytics concepts, tools and methods
- Integration of analytics methods with information technologies
- Generation of analytical insights to drive data-informed solutions
- Communication strategies and cross-functional collaboration
Courses & Curriculum Crunch the numbers with on-campus business analytics courses
Beyond covering all 3 areas of business analytics, this program includes courses that integrate information technologies with data analysis methods. Experienced faculty members bring a wealth of practical experience, integrating both theory and hands-on practice, so you can apply cutting-edge strategies to real business challenges.
Campus business analytics degree concentrations
Looking to specialize your degree? SNHU offers a concentration for the MS in Business Analytics degree.
The Artificial Intelligence for Business Innovation and Strategy concentration will prepare students to harness the transformative power of Artificial Intelligence (AI) to solve complex business challenges and drive innovation. Through an interdisciplinary approach, students will explore foundational Artificial Intelligence concepts, strategic implementation techniques, and knowledge-based Artificial Intelligence technologies, with a focus on ethical and societal considerations. By engaging with real-world case studies and practical applications, students will develop critical skills in designing and deploying Artificial Intelligence-driven solutions across various industries.
This concentration aims to empower graduates with the tools to strategically integrate Artificial Intelligence into organizational goals, enhance operational efficiency, and lead ethically conscious Artificial Intelligence initiatives. Students will emerge as innovative leaders equipped to navigate the rapidly evolving Artificial Intelligence landscape and make meaningful contributions to their fields.
Learn from instructors with industry experience
Our faculty bring with them decades of knowledge and experience in business, which informs the development of SNHU's courses and curriculum. They look forward to supporting your journey both in the classroom and as you work toward a career in your field.
Dr. Billie Anderson
Position
Associate Professor, Business Analytics
Joined SNHU
2024
Education
- PhD in Applied Statistics from the University of Alabama
- MS in Mathematics and Statistics from the University of South Alabama
- BS in Mathematics from Spring Hill College
Before entering academia, Dr. Billie Anderson was a research statistician for SAS, a software company headquartered in North Carolina. In her professional capacity, Anderson wrote machine learning algorithms for the banking and insurance industries. She maintained a consultancy relationship with SAS as a senior analytical trainer until 2020, teaching analytical-based classes to professionals in organizations to help promote best statistical practices. Her consulting experience spans many companies, including Ann Taylor, Dunn & Bradstreet, Blue Cross Blue Shield of Michigan, Lowes Home Improvement and Starbucks.
Dr. Elizabeth Henley
Position
Professor | Department Chair
Joined SNHU
2002
Education
- EdD from Walden University
- BA in English Language and Literature, BA in Arts and Humanities and MEd in Elementary Education from Southern New Hampshire University
A professor of Computer Information Systems, Dr. Elizabeth (Liz) Henley has been with Southern New Hampshire University since 2002, initially serving in disability services before transitioning to full-time faculty in 2014. She holds a PhD. in Education with a specialization in Educational Technology from Walden University, as well as multiple degrees from SNHU, including a Master of Education in Elementary Education and Bachelor of Arts degrees in English Language and Literature and Arts and Humanities.
To learn more about SNHU faculty, visit our campus faculty page.
Campus major courses
You’ll take major courses that provide you with a solid foundation in your area of study – in some cases featuring experiential or project-based learning opportunities, labs, simulations and internships. These courses will allow you to learn a wide variety of topics and help prepare you for a role in your desired field.
Courses may include:
Visit the course catalog to view the full MS in Business Analytics curriculum.
Can't wait? You don't have to!
Whether you’re looking to continue your education locally or traveling across the world to experience SNHU, you can apply now. We can’t wait to meet you!
Career Outlook What can I do with a business analytics degree?
In the field of data analytics, you could take on a variety of key organizational roles. Students from this program have gone on to work in industries such as finance, technology and healthcare.
Career paths include:
- Data scientist
- Business analyst
- Operations analyst
- Business intelligence analyst
Openings projected yearly, on average, by the U.S. Bureau of Labor Statistics (BLS) for data scientists through 2033.1
Median annual wage nationally for data scientists as of May 2023, according to BLS.1 Statistic not based on wage data for SNHU graduates.
Understanding the numbers
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections are based on Bureau of Labor Statistics data, not on SNHU graduate outcomes, and do not guarantee actual salary or job growth.
Campus Student Experience So, what's it like taking classes on campus?
At SNHU, you can build your skills (and resume) by working on real-life business analytics projects with both local and remote organizations. You'll learn from faculty with industry experience, covering technologies prevalent in the field, how to work with databases and even some AI and programming. The electives you can take in this program will also give you the option to participate in an exciting internship, deepen your understanding of functional areas of business and pursue your unique interests.
Student support
At SNHU, you'll never have to worry about feeling alone. Here, you’ll have help from your advisors, access to tutoring and office hours, career coaching, and mental health services so you can do your best and feel your best.
Additionally, our Office of Diversity Programs, International Student Services and Campus Accessibility Center make campus an inclusive place for everyone. Visit our Student Services page to learn more about our support offerings.
Small class sizes
With small class sizes, you’ll learn in an environment where professors with real world experience know you by name.
Here, you’re not getting lost in giant lecture halls, but instead, actively participating in thoughtful dialogue where you’re always encouraged to collaborate with your peers and ask questions when they arise.
State-of-the-art facilities
Our 300-acre campus has everything you need. From technology-advanced classroom settings to your dorms complete with fitness centers and hangout spots, our goal is to give you the best college experience possible.
Whether you’re learning in a classroom, in a lab, on the field, or in your field, you’ll have what you need to be successful from the moment you wake up to the moment you close your textbooks.
School of Business Learn about the School of Business
In the School of Business, you’ll tackle real-world business challenges with the help of your experienced professors. From interning with local sports teams to learning the ins and outs of starting your own business, you can hone your skills through peer collaboration, case studies and participating in business competitions. Whether you’re focusing on an organization’s finances, marketing, technology or leadership, you’ll get firsthand experience from day one.
Business simulations
Sales immersion lab
Pitch competitions
How SNHU makes college affordable
At Southern New Hampshire University, we're on a mission to make high-quality education more accessible with more affordable tuition. With 70+ career-focused majors, state-of-the-art facilities, D2 sports and over 70 student clubs and organizations, you can get the campus experience you've always dreamed of at a more affordable price.
Fill out the FAFSA to see if you’re eligible for grants or work-study. (You could also be offered loans, though you’ll have to pay those back later.)
Transfer credits toward your master's degree program at SNHU. If you’ve taken one course or many, we’ll evaluate them for you.
Getting free money for college – from SNHU or an outside organization – could help you save hundreds or even thousands of dollars.
Hear from us
In business analytics, we empower students to turn data into decisions—transforming information into action in real-world business contexts.
Dr. Billie Anderson, Associate Professor, Business Analytics
Accreditations
SNHU is accredited by the regional accreditor the New England Commission of Higher Education (NECHE). The university also carries specialized accreditations for some programs.
Sources & Citations
1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at https://www.bls.gov/ooh/math/data-scientists.htm (viewed Oct. 14, 2024). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
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